第24届中国国际焙烤展升级Bakery China全域生态圈（附展位图）-商文在线

由中国焙烤食品糖制品工业协会、北京贝克瑞会展服务有限责任公司主办的第24届中国国际焙烤展（Bakery China）将于2022年9月19-22日在上海虹桥国家会展中心举办，全行业同仁将再次欢聚一堂，凝心聚力，提升信心，共谋发展。

The 24th Bakery China organized by China Association of Bakery and Confectionery Industry and the Bakery China Exhibition Co., Ltd. will be held at NECC Shanghai from September 19 to 22, 2022. It is continuously believed a tremendous industrial gathering with confidence and determination to step forward even facing chanllenges.

在全球供应链面临极大挑战的今天，如何稳链保供是企业需要研究的重大课题。尤其是在面对今天快速变化的中国消费市场，一站式打包解决方案将是承接这些挑战和市场需求最直接有效的方案。在全球经济一体化的洪流下，焙烤企业也正在积极融入世界市场，立足国内国外双循环格局，海外品牌走进来，本地品牌迈出去。

Today, a stable supply chain is critical for companies, even vital for their survival at market, let alone the importance of a one-stop supply-chian. Through years, with the context of economic globalization, local companies are actively engaged in the global market and more overseas brands are introduced into China market.

中国国际焙烤展自2016年以来，业已发展成为全球规模最大的焙烤专业展览会，超过20万平方米面积的规模的全面展示全产业链上下游各环节相关产品。2022年，中国国际焙烤展将移师上海虹桥国家会展中心，在原辅料展区、设备展区、包装展区三大类别的基础上，按照细分产品类别及服务功能细分为超过20个主题展区，为行业搭建“一站式”商贸交流服务平台，采购看得见的产品，体验用得上的技术，约见聊得来的同行朋友。

As the annual gathering for bakery and confectionery industry, Bakery China since 2016 has achieved the largest scale trade show, dedicated to a comprehensive product display involving the entire industry chain. Moved to NECC Shanghai in 2022, Bakery China still includes three categories - ingredients, equipment, and packaging, but with a more-in-depth segmentation divided into more than 20 sorts covering different product and service categories. It aims to build a one-stop business and communication platform where you could purchase products, experience leading-edge technologies, and meet friends.

“又全又新”，一直是中国国际焙烤展的特有标签之一。本届展会也将继续通过“2022中国国际焙烤展创新产品”评选活动，从原料、设备、包装等三大类百余款申报产品中评选出最具创新力和市场潜力的优秀产品，激励业内人士不断创新开发安全健康的尖端产品和技术，以创新力量推动焙烤行业健康可持续发展。

Bakery China has been known for its richness and innovations. Bakery China Innovation Award was started since 2018 and 2022 will come to its third edition. This year, hundreds of products are nominated and let’s unveil the list onsite at the Bakery China Innovation Award ceremony.

自改革开放以来，我们见证了中国市场从放开到开放，中国巨大的市场不仅惠及全球，更带来了本地市场的腾飞。在中国国际焙烤展成功举办的二十多年来，越来越广泛的海外企业和品牌积极主动参与到中国焙烤及糖制品行业的发展中来，带来了先进的生产技术、设备、原辅料、行业人才、管理办法等。我们也相信持续增长的中国焙烤及糖制品市场将继续吸引外资企业和品牌的落地生根。

中国国际焙烤展，作为服务全球焙烤及糖制品行业的专业展览与商贸平台，我们将继续扎根本地市场，服务全球，推动国内国际市场双向发展；同时，我们还将持续保持与各国家政府职能部门、行业协会、骨干企业、专业人才等的交流与协作，共同推动全球市场多赢发展。第24届中国国际焙烤展，仍然吸引了30多个国家和地区的参展企业、并以高达20%的国际品牌展出比例，赋能开放的中国市场与行业。

Over the last 20 years, Bakery China has seen many local and international brands up and coming which generates the China market more dynamic and diverse. Products, ideas, technologies are exchanged globally with high frequency and effeciency. Bakery China, as the international industrial platform will continue providing all of its service for companies, brands, talents, associations and government bodies. At Bakery China 2022, exhibitors are coming from over 30 countries and regions and the interntional brands takes 20% percentage among all the exhibitors.

中国国际焙烤展，始终立足于行业特点，除了携手2000多家国内外产业链企业为行业呈现最新产品与技术外，通过举办现场100多场高规格、高质量的赛事、技术演示、会议论坛、互动沙龙等活动，邀请100多位商业领袖、行业匠人和未来之星现场分享互动，“一站式”满足行业同仁多维复合的商贸、交流和学习需求。

中国国际焙烤展，积极响应“大国工匠”和“十四五”期间首次提出的“建设技能中国”的任务，通过展会期间多项国际和国家级行业赛事，为国家和行业甄选和培养专业技能人才，支持行业高质量发展。本届展会期间，将举办十余场国内、国际专业细分赛事，涵盖：国家级职业技能大赛、国际/洲际专业赛事的中国区选拔赛、国家级在校生专业赛事、面向家庭烘焙爱好者的全国赛、以及面向细分和跨界领域（如咖啡、饮品、披萨等领域）的全国赛。

At Bakery China 2022 there are hundreds of onsite events covering interntional, national and registional competitions, comferences, seminars, salons, master classes, demonstrations, new products release, etc. which makes Bakery China not only a trade platform but also a trade show bringing more ideas and interactive experiences to all the attendants.

Competitions of bread, pastry, mooncake, cakes, coffee, chocolate, craft sugar, etc are held every year at Bakery China and we’ve seen a growing number of skill talents rising from those competitions and bringing new ideas and energy to the industry.

作为超过30万人次多向奔赴的焙烤盛会，中国国际焙烤展还始终关注和引领行业热点。本届展会创新策划多个沉浸式体验区，通过带入式情境、多感官包围、互动型叙事的方式，聚焦当下家庭烘焙、预制烘焙、健康烘焙、休闲烘焙等行业热点，打造家庭、露营、健身、门店等沉浸式体验场景，丰富和提升行业同仁的参展观展体验和价值。

This year a brand new event is innovatively organized and held during the show. This event amis to build a place where you could experience the leading market trends like healthy baking, camping, pre-made bakery, etc. We expect your present at our first Bakery Camping Site at booth 11K98.

多年来，中国国际焙烤展（Bakery China）一直致力于通过线下和线上会议论坛等互动方式促进行业智慧交流和思想碰撞。中国焙烤行业领袖峰会（Bakery China Summit）、中国焙烤行业发展高峰论坛（Bakery China Forum）、中国焙烤行业城市论坛（Bakery China Talk）等知识分享品牌活动，先后携手上百位业内和跨行业骨干连锁企业、骨干生产企业、业内优秀创新品牌、优秀烘焙匠人、优秀跨界餐饮品牌、领军互联网平台等的创始人、高管和大师等，就连锁与特许加盟、焙烤+咖啡和茶饮、焙烤+互联网、家庭烘焙、技术人才培养、新零售、焙烤新国潮、智能智造、IP赋能、投融资、电商、爆品营销、创业、婚庆和伴手礼等主题开展相互学习和相互借鉴的互动交流。这些品牌活动，不仅为行业长期创新发展积蓄了知识能量，同时也组建成为了Bakery China 智库，在行业大趋势中梳理小趋势，找寻关键变量，挖掘发展机遇，共同推动行业高质量创新发展。

For years, Bakery China has been committed to promoting the exchange of industry information and insight through offline and online conferences and forums, including Bakery China Summit, Bakery China Forum, Bakery China Talk and Bakery China Live. Working with more than a hundred founders, senior executives, and masters from key bakery chains, cross-boundary chains, key producers, new bakery brands, top bakers, cross-boundary catering brands, and leading Internet platforms, these events extend to a variety of topics, such as chain and franchise, bakery + coffee and tea, bakery + Internet, home baking, baking training, new retail, intelligent manufacturing, IP empowerment, investment and financing, e-commerce, marketing with top-selling items, entrepreneurship, wedding, and souvenirs. These lay the foundation for innovation and development and help establish the Bakery China Think-Tank that identifies niche trends and growth opportunities with an aim to boost the industry’s high-quality innovation and development.

本届展会期间，Bakery China将携手超过40家组织机构和行业同仁组织第10届中国焙烤行业发展高峰论坛（Bakery China Forum），聚焦供应链创新、中央工厂、新国潮、私房、焙烤+、电商等行业热点话题，为行业立体多维梳理发展脉络、洞察趋势前景，同时还将首发多个行业细分领域的大数据与行业报告，助力产业解放思想聚力向前！

During the exhibition, Bakery China will host the 10th Bakery China Forum with over 40 partners. The forum will focus on the latest trends such as supply chain innovation, central factory, China-chic, home-baking, bakery +, e-commerce, and so on, seeking a roadmap for development and insights of the industry. It will also release big data industry reports on multiple segments, helping the industry break free from conventional ideas and move forward. Bakery China Forum 2022 is located at booth 11C98. See you there.

多年来，Bakery China通过组织电商大会、新零售论坛、私域及全域流量运营专题培训等活动，持续关注和推动行业的数字化发展。此外，Bakery China自身也一直紧跟时代步伐，积极推进平台的数字化建设。目前，Bakery China已建成了以微信、网站、微博、短视频平台、小红书、短信、邮件等多渠道全链路的新媒体营销矩阵，年度曝光量业已超过20亿，为企业提供全渠道的线上商业服务。

Bakery China is always active and curious at the new market trends and new market channels to bring more value to the industry and all our exhibitors. Digitalization is one of the pathways we are on to and will continue. Till now, Bakery China has established its new media platform on Wechat, website, Weibo, short video platforms, Xiaohongshu, SMS, email, and other channels, boosting an annual exposure of more than 2 billion, and providing companies with omnichannel online business services.

2022年，Bakery China持续进化平台生态圈，线上数字化服务的常态化和创新化逐步提升。4月至7月以来，Bakery China通过组织“礼好月饼“季、预制烘焙节、健康烘焙节、家庭和私房烘焙节、夏日饮品和冰品上新季、供应链创新节、烘焙门店节等高频多主题线上B2B展会和对接会，吸引线上观看和参与业内人士超过200万人次，组织线上询盘互动和精准商贸配对近万起，从拓商机、强交流、稳增长、觅趋势等多个维度提振行业和市场信心。

In 2022, Bakery China continues establishing its ecosystem with enhanced and innovative online digital services. From April to July, Bakery China launched virtual B2B exhibitions and matchmaking conferences on multiple themes, such as the moon cake festival, the pre-made bakery festival, the healthy bakery festival, the home-baking festival and the supply chain innovation festival, which attracted more than 2 million online views. What’s more, Bakery China has promoted nearly 10,000 online business inquiries and transactions. It boosted the confidence of the industry and the market by expanding business opportunities, enhancing communications, ensuring growth, and identifying trends.

2022年7月，Bakery China商贸平台“焙烤云平台（iBakeryChina）” 全新升级，线上配对撮合的商贸功能进一步增强。焙烤商贸云（iBakeryChina）立足全球焙烤产业，是集商贸对接、产业创新、交流学习、趋势洞察、展会服务于一体的焙烤行业线上平台，是跨越时空界限的焙烤产业线上空间。源于中国国际焙烤展（Bakery China）积累的海量供应链上下游资源，iBakeryChina目前已整合了行业3000+优质供应商商家，汇聚50万+精准买家用户和数万SKU新品，为焙烤行业企业和从业者打造精准数字化解决方案。

In July 2022, iBakeryChina, the online business service platform of Bakery China, is upgraded with enhanced online business match-making capacity. Serving for the global bakery industry, iBakeryChina offers business match-making, industrial innovations, exchanges and sharing, trends and insights, and exhibition services. Based on Bakery China’s massive resources from the entire supply chain, iBakeryChina has incorporated more than 3,000 quality suppliers, more than 500,000 targeted buyers, and thousands of new products, creating precise digital solutions for bakery companies and professionals.

Bakery China商贸平台“焙烤云平台（iBakeryChina）”、直播平台“焙烤云上（Bakery China Live）”，以及线下的年度系列展会、活动、服务等，最终形成全渠道全链路全场景的Bakery China 全域生态圈，链接全产业链全域资源，并且仍在持续吸引更多产业链企业参与共创共建共享共生共赢共荣。

Alongside iBakeryChina, the live-streaming platform Bakery China Live and offline annual exhibitions, activities, and other services make the Bakery China Ecosystem alive.Covering all channels, all links, and all scenes, the Bakery China Ecosystem connects all the resources of the industry value chain and attracts many other companies to create a shared, thriving future.

作为烘焙产品美味和效率的有效平衡点，“预制烘焙”成为当之无愧的行业热点。从需求端来看，消费升级、消费场景多样化和保质期革命助推预制烘焙的高速发展；从供给端来看，预制烘焙为不同终端场景烘焙产品生产的标准化和规模化提供了更多的可能。预制烘焙成为行业当前高速发展且极富潜力的细分赛道之一，不仅吸引众多产业链企业和资本的深度加入，应用场景也从传统的2B领域下沉延展至2C领域。

中国国际焙烤展早在2019年就特别针对预制烘焙产业链企业特设专属展区，2022年5月还特别在线上举办行业首届“预制烘焙节”并联合天猫和CIB推出行业首份2C和2B报告，助推“预制烘焙”细分市场和行业健康发展。本届展会除了维益、奥昆、南侨、高贝、星可颂、一烤得、恩喜村、新迪嘉禾、华榆盛轩、VANDEMOORTELE、等国内外产业链品牌之外，还吸引了终端门店品牌多乐之日、爸爸糖等品牌的供应链板块亮相展示冷冻面团、冷冻蛋糕等最新预制烘焙产品和技术，展区规模超过1万平米。

Bringing both efficiency and enjoyment, pre-made bakery is certainly a hot topic of the industry. Since 2019, Bakery China has set up a special exhibition area for companies in pre-made bakery. In May 2022, it launched the first online Pre-Made Bakery Festival and released the first 2C and 2B Report with T-mall and CIB, promoting the sound development of this market. This exhibition not only attracts the major domestic and overseas players like V-Wellness, Aokun Food, Namchow Bakery, Gobei, VESTA, Yiroaste, EVIRTH, Newland Food, Huayu Food, and VANDEMOORTELE, but the suppliers of Tous Les Jours and Daddy Sweety will also showcase their products and technologies in a 10,000sqm exhibition area.

中国文化源远流长，取之不尽用之不竭。2022北京冬奥会以24节气和黄河之水天上来等民俗传统和诗意，向世界传递了中国式浪漫，继2008夏季奥运会后，再次惊艳了世界。以国为潮，是当代中国品牌发展的必经之路。用时代的产品讲好中国的故事，不仅是时代赋予我辈的职责，也是企业立足世界的根基。深种于每一位国人心中的民族自信心和自豪感，在呼唤和渴望更多民族的、本土的优秀企业、品牌和产品，不仅满足国人对产品本身的需求，还能满足国人情感的链接与追求。

The Chinese culture is time-honored and inexhaustible. China-chic is key for the development of Chinese brands. Using quality products to present compelling stories of China is not only demanded by the times – it’s the root of Chinese companies. The Chinese people are willing to see more excellent local companies, brands, and products, which not only cater to their needs but also connect to their feelings.

焙烤及糖制品行业中有较多数量的老字号，其中也不乏努力开新花的“新”传统品牌，以及将传统焙烤文化、工艺、营销等应用到极致的新兴“国潮”企业和品牌。焙烤新国潮是Bakery China 近年来一直与行业同仁共建的行业实践，有展会期间的“中华制酥场”、“二十四节气”、“喜事会”、“竹文化”等国潮主题展区，“焙烤新国潮打卡之旅”等活动，还有Bakery China Talk 粽子、月饼、年礼等专场主题论坛。本届展会期间，主办方仍将围绕“焙烤新国潮”主题举办论坛等活动，并携手多家行业企业共建实践。

There are many long-established brands in the bakery and confectionery industry, and some of them are very innovative. There are also many emerging China-chic companies and brands that make the best of traditional baking culture, techniques, and marketing strategies. Bakery China has been building China-chic bakery with peers in recent years, and has hosted China-chic sessions including Chinese Pastry Roaster, 24 Solar Terms, Joy Party, and Culture of Bamboo, etc. And the Bakery China Talk forums has had discussions on zongzi, mooncake, and New Year's gift. During this exhibition, more events and forums relative to Chinese traditions will be organized variously.

在新消费趋势下，不断变化的消费者需求和多样化的消费场景下，行业的边界越来越模糊。产品不仅能满足消费者对产品本质的需求，还要能“72变”满足消费者额外的需求，突破消费者的心理预期，制造惊喜。多年来，Bakery China一直在“焙烤+”上破圈延伸，并在焙烤+咖啡、焙烤+茶饮、焙烤+休闲食品、焙烤+互联网、焙烤+IP等方向上积极探索，努力为行业增量做贡献。

Under new consumer trends, consumer demands are constantly changing and consumer scenarios are getting diversified, which blurs the boundaries across the industry. A product should not only satisfy consumers’ essential needs but also additional or even unexpected needs. Over the years, Bakery China has been exploring possibilities beyond the industry with the model of "bakery +", including combinations with coffee, tea, snack, Internet, and IP.

>> 2022第7届中国咖啡茶饮展

The 7th Coffee and Beverage China in 2022

不管是焙烤+咖啡/饮品，还是咖啡/饮品+焙烤，吃喝是天生一对。据德勤数据显示，截至2020年末，全国共有10.8万家咖啡馆。据美团最新数据显示，截止2021年上半年中国烘焙门店数达39万家，是咖啡店的近5倍体量。所以，我们相信咖啡饮品的市场，不会局限在咖啡馆本身，拥有更广大受众范围以及数量更加庞大的烘焙门店将是一个更为广阔的市场。Bakery China展会同期的“中国咖啡茶饮展”将为焙烤+咖啡、饮品的践行者们提供碰撞的平台。多年来，该展区已吸引了王力、香记、圣唐、鲜活、佳禾、盾皇、欧帝、佳果源、惟溢、欧本、贵茶、莫林、大正、统御、德都、橙宝等来自咖啡饮品的产业链的优秀企业参与和共创。

According to Deloitte, China had opened 108,000 cafés by the end of 2020. Similarly, the latest data published by Meituan indicates that as of the first half of 2021, there had been 390,000 bakeries in China, nearly five times the number of cafés. Therefore, we believe that coffee should not be confined to cafés; it can reach a broader market – bakeries. The Coffee and Beverage China, running concurrently with Bakery China, will provide a fantastic platform for those who have integrated coffee and beverages with bakery. Brands including Jasblu Coffee, Hiangkie Coffee, Kingdom Coffee, Sunjuice, Cograin Food, Doking Food, OID Coffee, Jaco Juice, V-WELLNESS, OUBEN Coffee, GuiTea, MONIN, Dazheng, Tongyu, Dedu, and Cheng Bao will present their products and brands here.

>>2022第6届中国高端食品和休闲零食展

The 6th Fine Food and Snack China in 2022

Bakery China主办单位中国焙烤食品糖制品工业协会，下属20个专业委员会，其中有多个专委会覆盖了糕点、饼干、膨化食品、方便食品、冷冻食品、糖果、果脯蜜饯、巧克力、果冻、胶基糖果。自今年起，以上10类产品将在“高端成品和休闲食品展区“进行整合整理和专业细分展示，联袂展会同期举办的“烘焙咖啡与休闲食品市集”为行业呈现“焙烤+”跨界融合的勃勃生机。

The China Association of Bakery and Confectionery Industry, the organizer of Bakery China, has 20 professional committees covering pastries, biscuits, puffed food, convenience food, frozen food, candy, preserved fruit, chocolate, jelly, and gum-based candy. This year, these categories will be displayed in the Fine Food and Snack China. Together with the coffee and beverage brands the Bakery+Coffee Market will be showcase at North Entrance Hall.

第24届中国国际焙烤展，移师国家会展中心（上海）。国家会展中心（上海）靠近虹桥交通枢纽，与上海虹桥机场、高铁站、地铁站紧密相连，为Bakery China展会的交通便利条件有效赋能，方便更多江浙沪、京津冀、大湾区等经济圈城市的行业人士到场参展参会。

The 24th Bakery China is moved to NECC Shanghai, which is close to the Hongqiao Transportation Hub, connected with Shanghai Hongqiao Airport, High-Speed Railway Station, and Subway Station. We expect to meet you at our new venue—NECC, Shanghai.

24岁的Bakery China，感恩一路有您，感恩一直有您！

Finally, we would like to thank you for your support over the past 24 years and hope to see you on September 19-22 at NECC at Bakery China 2022.